Most riders are accustomed to the traditional leather or nylon off billet used to secure the cinch to the off side of the saddle. This is pretty standard for most saddles. But over the past few years manufacturers have been moving to a leather "Half Breed" style off billet for their work and ranch style saddles.
The half breed style is more durable than a traditional off billet. And customers have commented about the increased adjustability of the half breed style.
Put one end of the strap through the cinch ring until the ring is in the middle of the strap. The strap should be folded in two with the ends together and the cinch ring at the middle.